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Exuviance Begins ‘Peel’ Promotion

The beauty brand is promoting its Exuviance Performance Peel AP25 product.

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By: Jamie Matusow

Editor-in-Chief

NeoStrata Company, Inc., creator of the original Glycolic Acid peel, is launching a campaign called ‘Peel without the regrets!’

The brand is asking consumers to take the #peelchallenge – and try its Exuviance Performance Peel AP25, then ‘tweet’ the results, showing the changes they see on their skin.

The peel is packaged in one-time use foil packets. It is formulated to deliver skin benefits, including anti-aging, with minimal irritation. The peel is at 25% professional level, and exfoliates dead, dull surface layers.

Lots of skin care brands are now using one-time use packaging that also includes pads and masks. See a few here in Beauty Packaging’s Online Exclusive: Pads Get Popular for Anti-Aging Products.

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